Mobile web data consumption shows strong growth across all users, phone types
Wednesday, October 14th, 2009Users in all segments of Novarra’s Mobile Internet Experience Update substantially increased their average monthly data consumption between January and June 2009.
Business Pros ended June using 79% more data per month than in January, followed by Mobile Millennials with an increase of 57%. Connected Kids were the group with the least increase but still consumed 14% more data per month mid-year that at the start of 2009.
The increase in data usage across all segments was driven partially by a 74% increase in streamed mobile video which is quite remarkable considering the fact that this growth is from only a subset of the sample. At the time of this report, many service providers had yet to turn on video streaming and multimedia transformation services within their Novarra Vision mobile internet and multimedia platform.
CTIA Wireless - Novarra on BnetTV.com
Wednesday, October 7th, 2009
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At the CTIA Wireless I.T. & Entertainment 2009 show, BnetTV.com’s Michelle Sklar interviews Randy Cavaiani, vice president of marketing for Novarra regarding mobile web browsing, videos and widgets.
Cavaiani discusses the Novarra VisionTM mobile internet & multi-media platform and the browsing benefits users enjoy such as speed, data compression, reduced payload, and access to mobile video. Utilizing the mobile browser, he references other advantages such as avoiding handset and content fragmentation. Also noted are recent Novarra launches (Telecom Italia, Turkcell and Verizon) plus Novarra’s award-winning mobile widget platform that includes an open standards-based widget run-time engine and micro-browser, an in-network runtime engine for phones that cannot handle widgets alone and the ability to create widgets quickly and economically.
In addition, Sklar and Cavaiani talk about the role of app stores and what part the mobile internet will play.
Novarra mobile video, widgets update - Mobile Internet World @ 4G World
Friday, September 18th, 2009
With all the talk of 4G and the future of mobile internet during Mobile Internet World at 4G World, it almost seemed out of place to share Novarra results on 2.5G and 3G, but the following TMCnet video interview with Novarra’s Scott Cotter covers that very topic. Topics discussed include mobile video services growth and widgets.
Even as 3G rollouts continue, operators around the globe are recognizing that a rich mobile internet experience is expected by consumers. This is spurred on by internet brands and content publishers who are increasingly adding video to sites for a compelling experience and interactivity with newer web technologies like AJAX and silverlight. Regardless of the capabilities (or lack thereof) possessed by the mobile phone and its mobile browser, consumers are not forgiving when Flash, video and PC web content do not work as they expect. The industry cannot wait for 4G. Mobile devices will never keep pace with PC processing power. Solutions, like Novarra’s Vision mobile video streaming and multimedia transformation, exist today to deliver a quality internet experience via mobile.