Novarra on Digital Media Forum panel @ SuperComm
Monday, October 26th, 2009
This SuperComm Digital Media Forum panel focused on mobile apps and internet services. Randy Cavaiani of Novarra, along with representatives from Alcatel-Lucent and comScore discussed how mobile applications provide new opportunities to drive B-to-C communications, advertising, marketing and customer interaction.
Cavaiani shared Novarra industry experience relating to the fragmentation challenges faced by mobile developers as they struggle to address the “mass market” when there are so many different handset platforms, each with its own unique capabilities and shortcomings, limit the ability of advertisers to have broad reach for mobile campaigns. Other topics of discussion included mobile advertising hurdles such as richness of constrained creative due to lack of rich media and inability to effectively execute below the line campaigns since mobile internet transactions cannot consistently work on all handsets. Of course, Novarra can help address these hurdles with solutions for contextual mobile advertising and mobile video streaming and multimedia.
CTIA Wireless - Novarra on BnetTV.com
Wednesday, October 7th, 2009
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At the CTIA Wireless I.T. & Entertainment 2009 show, BnetTV.com’s Michelle Sklar interviews Randy Cavaiani, vice president of marketing for Novarra regarding mobile web browsing, videos and widgets.
Cavaiani discusses the Novarra VisionTM mobile internet & multi-media platform and the browsing benefits users enjoy such as speed, data compression, reduced payload, and access to mobile video. Utilizing the mobile browser, he references other advantages such as avoiding handset and content fragmentation. Also noted are recent Novarra launches (Telecom Italia, Turkcell and Verizon) plus Novarra’s award-winning mobile widget platform that includes an open standards-based widget run-time engine and micro-browser, an in-network runtime engine for phones that cannot handle widgets alone and the ability to create widgets quickly and economically.
In addition, Sklar and Cavaiani talk about the role of app stores and what part the mobile internet will play.