Novarra Mobile Widgets give operators, handset manufacturers and internet developers the opportunity to offer new mass-market services to mobile internet users across the widest range of handsets. Widget support enhances content discovery and ease of use, as well as lowering the costs and time to market for operators and their content partners seeking to deploy new rich media mobile services including mobile web application stores and next generation portals.

 Usage Growth & Monetization

Consumers will find next-generation mobile internet services satisfying, rich and highly relevant.  The Novarra Widget solution provides for:

• A user experience that is graphically rich, easy to use and optimized for mobile in order to promote everyday usage by consumers
• Viral sharing to accelerate content discovery and services adoption
• A dynamically updated and highly personalized experience with location, contacts and local or network content
• Easy and cost effective development with the inclusion of streaming mobile video, Really Simple Syndication (RSS), advertising and other rich Mobile Web 2.0 and content services

 Post Once - Run on Any Handset

Novarra’s unique approach and standards-based development environment enable unparalleled handset and content reach to overcome troubling fragmentation issues.  Developers can use existing desktop development tools to utilize Novarra components and mobile-optimized script libraries.  

The innovative platform includes:

• A distributed architecture with in-network widget runtime engine to automatically package or deliver the widget to many types of handsets - including those with industry standard widget runtime environments like Nokia and Opera or even handsets with only a JavaScript capable cell phone browser and no widget runtime capabilities at all
• A server-side library of components that developers can use to simplify creation of widgets including items like RSS reader or social network site application programming interfaces (APIs)
• A web-based graphical user interface (GUI) to repurpose and share content segments from existing web pages
• Novarra’s own optional handset widget runtime engine and micro-browser with device integration
• A personalized widget manager including access to the widget gallery, download/purchase status and persistent settings
• High performance network optimization to reduce payload and increase performance

As with Novarra’s other Vision services, the platform empowers service providers to create their own branded internet on mobile app stores or widget galleries - and foster their own developer communities. The service provider can elect to have Novarra host and manage the environment or place within their own infrastructure.

Novarra’s Vision™ Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator grade performance, scalability and availability.