“Smartphones and faster networks are beginning to offer consumers a more normal browsing experience, however there are still significant limitations to achieving PC levels of adoption and traffic.  Operators and device manufacturers need to support rich PC web content not typically accessible, even on smartphones. Equally important is offering mobile usability and context beyond what is necessary for a PC. Products that are able to simultaneously address rich content and mobile context will have an important competitive advantage over those that don’t.”

Tony Cripps, Ovum

 

Smartphones and devices with new capabilities tailored to mobile and internet data are driving growth.  With advanced features like touch screens and QWERTY keyboards, 3G and wi-fi network support and HTML mobile browsers to access off-portal content, these new devices would seem ready-made for a great internet experience.  Mobile users, however, are finding that the internet on mobile experience is not always complete.  Page load times can be slow and support for rich web content like Flash, video and Really Simple Syndication (RSS) is often missing.  Also, demand on network bandwidth can be very high.  With the Novarra Vision™ platform, the smartphone experience can be complete.  Service providers can drive smartphones sales and PC-level penetration of mobile internet services by offering a more compelling, personal and easy to use experience while effectively managing network resources.

Rich Content, Mobile Context

·         Broad support is available for video, Flash and multimedia through the Vision video & multimedia real-time transformation server.  Popular formats including Flash video, MPEG4 and WMV are automatically adapted to industry standard mobile formats, optimized for specific mobile handset and media player capabilities.

·         SmartNav™ offers mobile users single click access to search, login, forms and main content to save time and make the best use of a small screen without the navigation and entry tools of a mouse and full sized keyboard.

·         The Vision platform offers open, standards-based interfaces to easily integrate with network and content data sources for personalization and mobile context.

·         The industry’s most sophisticated dynamic device profiling engine utilizes advanced algorithms and heuristics to provide the highest quality usability through optimal content presentation for the specific device and page viewed

 Monetization, Growth & User Experience

·         Accelerate discovery, adoption and viral sharing of content with Novarra’s in-network Vision widget runtime and mobile content delivery engine

·         Service providers can offer branded navigation toolbars with shortcuts and launch icons to popular content and features – via in-network intelligence rather than on handset – allowing for flexibility and dynamic updates at any time, even after device deployment

·         Any page view, on- or off-portal, can be monetized with Vision contextual advertising

·         With the optional Novarra Vision browser, an on-device portal and handset widget runtime environment provide best in class experience

 Effective Management & Utilization of Network Resources

·         The Vision server functions as a core network infrastructure component with proven five 9’s availability and industry-leading scalability

·         Network acceleration and content optimization reduce over the air  (OTA) data transfer by up to 90% for a more efficient network and fast page load times that mobile users expect

·         Analytics including billing and usage data are available to understand mobile user behavior and improve services   

Operators can offer a consistent, compelling and branded browsing experience across their entire range of handsets to drive “every day” data usage. With an intuitive on-device portal (ODP), mobile users will also easily discover and adopt data services.  The Vision platform allows operators to effectively manage limited network resources while maximizing capacity and revenue.

 An Important Competitive Advantage

Along with handset original equipment manufacturers (OEMs) and mobile network operators, Novarra is a leader and innovator in mobile internet services.  Since 2002, on the industry’s first wireless personal data asststants (PDAs), Novarra has pioneered the intuitive mobile browsing and efficient network optimization capabilities that the industry now recognizes as mandatory for a superior smartphone experience. 

Handset manufacturers can offer a full, rich mobile web experience by increasing speed and usability of the internet. In addition, the flexible integrated on-device portal encourages consumers to personalize their handset with web application store downloads and widgets. The bill of material for data-centric devices will be reduced by offloading handset processing requirements, while the actual handset capabilities increase.

When PC web content is incorporated and transformed into a rich, compelling mobile user experience, then, and only then, will consumers truly transfer their PC habits to mobile.

Novarra’s Vision™ Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator grade performance, scalability and availability.