The VisionTM platform is a carrier-grade content transformation server (CTS) delivering an industry-leading mobile web experience by combining the benefits of content and multimedia adaptation, device optimization and network acceleration in a single platform. Full support for the breadth of mobile content including legacy WML, WAP 2.0, dotMobi, HTML, Flash and video, Really Simple Syndication (RSS), widgets, and advertising is provided. Novarra Vision is the industry’s only mobile internet and content transformation platform with dynamic support for popular industry cell phone wireless web browsers and full internet phones, as well as Novarra’s own high performance HTML micro-clients (Java, BREW and C++) which boost web usability and speed across all handset categories.
Vision Server + Native Browsers
With open-browser support, the Vision CTS interworks with the breadth of industry WAP and HTML browsers to deliver an optimized web experience to any new or deployed mobile handset. By adding the Vision CTS in the network or at the content provider, all handsets are immediately internet-enabled without requiring the mobile user to download any handset software or new mobile browsers. Different device manufacturers can deploy any mobile web browser of their choice across different networks without worrying about network and content compatibility. The Vision CTS provides the most advanced commercial support and optimization for new and already-deployed handsets with mobile web browsers from Novarra, Openwave, Teleca, Nokia, Motorola, Access, Opera and others.
Vision Server + Vision Browser
By adding Novarra’s own Vision browser, the Vision server delivers the best possible mobile web experience. With this optimal configuration, the most advanced speed and user experience available can be achieved across every phone.
Vision Core CTS Components
- Automatic Content Adaptation (Transcoder): The Vision Content Transformation Server (CTS) performs device-specific, real-time transformation, web processing and content prioritization resulting in optimal presentation for the specific handset/browser capabilities. The engine provides the core functions necessary for adapting internet web content to mobile devices including: Web (Street HTML) element processing (ex. JavaScript, CSS, Ajax processing), markup conversion (ex. HTML to XHTML), image adaptation between JPEG, GIF, PNG, WBMP etc., image scaling and dithering, and content segmentation. Content recognition and prioritization algorithms result in visually rich and functional mobile web pages which can be easily navigated with minimal clicks. Automatic and customizable category-based rulesets are available for optimizing user experience and meeting the needs of mobile content publishers and advertisers.
- Network Acceleration & Optimization: Beyond traditional protocol level TCP optimization and compression, Vision minimizes bandwidth requirements and latency with a variety of data reduction and content acceleration techniques that can be global rules-driven and/or profile-based. Options include distributed content processing, intelligent caching, smart content adaptation and filtering, lossy image compression and scaling can be user- or operator-defined.
- Content Control (Filtering & Access Control): In order to support responsible access to Web content, the content control module allows operators to establish white and black lists that automatically allow, disallow or redirect requests based upon global rules and device or user profiles. The content control component includes its own list, or integrates with external systems for content white/black lists and user profile management.
- Device Optimization & Management: The user and device profile management module is the industry’s deepest and broadest profiling engine providing the highest web usability for the specific user, device and page viewed. Advanced algorithms and heuristics are created and continually updated to support the portfolio of new and deployed handsets and mobile web browsers across the globe.
- Management Interface (OAM&P): The Novarra OAM&P Server offers carrier-class automatic fault recovery and management. It includes a web-based graphical user interface (GUI) management console and integrates with leading systems management platforms. Traps and alarms based upon configurable thresholds and event triggers measure and support service level agreement (SLA) based metrics for system uptime. Billing and report data feeds are available through the system along with a series of useful pre-determined and customizable usage reports.
A “Future-proof” Architecture
The in-network distributed mobile browsing architecture allows for server-based updates to accommodate new web technologies and minimizes the need to modify or recall handset software. Vision easily scales to millions of users supporting tens of thousands of handsets with flexible, turnkey and customizable deployment options. An open standards-based solution, it seamlessly interoperates with current operator portal, network, billing and service provisioning infrastructure as well as internet brand content infrastructure.
Novarra’s Vision™ Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator-grade performance, scalability and availability.
