Novarra’s Vision platform automatically detects and adapts Flash, video and multimedia to provide the full, rich web experience mobile users expect. Access to video and multimedia sites enables internet users to transfer PC internet habits to mobile, increases user satisfaction and allows service providers to differentiate mobile web services from the competition. While multimedia is far more network data intensive than most web content, Novarra’s Vision platform is built to make the most of the mobile experience - operators can effectively manage network resources and performance, and handset manufacturers are able to provide a satisfying experience while optimizing handset battery usage. 

Rich Experience that Consumers Expect

Internet users have come to expect video and multimedia from the majority of web sites. No longer do service providers need to create multiple formats to service the fragmented range of devices. For instance, the moment a mobile user uploads a personal video to a popular site like YouTube, it can be shared and viewed with others - without the need for mobile repurposing. Unlike less efficient “screen scraping” approaches, Novarra’s Vision platform reduces over the air (OTA) data by 55-80 percent for multimedia content and avoids excessive handset battery drain.

 

Automatic Mobile Video Adaptation for Specific Handset Capabilities

·         Novarra’s Vision platform automatically detects and adapts video originally created for PC (Flash, MPEG4, WMV and other formats)

·         Sophisticated device profiling engine adapts to a format capable of being displayed on specific mobile phones

·         In most cases video is streamed as 3GPP over RSTP to run inline within Novarra’s Vision browser.  In other cases, a native player/application can be invoked

 

Service Delivery Platform and Network Efficiency

·         The Novarra Vision platform is a core network element with carrier-grade scalability, five 9’s availability and offers flexible quality of service (QoS) configuration options for roaming users or travel between 2.5G and 3G coverage areas

·         Vision allows for ease of integration with other network infrastructure elements for service provider customization and branding as well as integration with operator portals or handset OEM app stores

·         Novarra’s analytics and reporting of mobile video usage and behaviors helps service providers and internet brands analyze and understand subscriber behavior to ensure mobile user satisfaction

 

Integrated Platform for Internet and Multimedia

Based upon Novarra’s Vision mobile internet and multimedia platform, Flash and streaming video can be part of the “fabric of the internet”.  Service providers retain a high degree of control and configurability of content, experience and network impact.  This flexibility allows the mobile operator or internet brand to overcome fragmentation challenges and greatly extend reach of service for web sites and video content.  

 

Video has been deployed by numerous Novarra customers, including 3 Hong Kong for premium subscription services and U.S. Cellular as a core feature to differentiate mobile internet services from competitors.  For Novarra service provider partners, video enriches the core mobile web offering and increases user satisfaction, uptake and usage.

 

Novarra’s Vision™ Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator grade performance, scalability and availability.