Novarra’s VisionTM Mobile broadband optimization reduces the data payload delivered to mobile broadband users by applying document and image compression techniques, HTTP and TCP optimization, and intelligent caching.
Optimization via a combination of acceleration and payload reduction improves download speeds by up to 20% while reducing data payload sizes by 15% across web content yet maintaining the original high quality images of web sites. With image compression techniques, download speeds can be dramatically improved up to an additional 60%, and payload can be reduced by 40-70%.
HTTP and TCP/IP Optimization
HTTP protocol optimization minimizes overhead from each HTTP packet transaction, to reduce payload size and improve performance. Automatic network latency optimization combined with standards-based TCP/IP optimization are used to reduce TCP/IP setup time and minimize the number of TCP/IP retransmissions over GSM and CDMA, 2.5 and 3G wireless networks between clients and server, including the latest HSDPA and EVDO networks.
Document and Image Compression
HTML document compression, utilizing GZIP and deflate algorithms, reduces document payloads by up to 80%. Users and operators can select image quality levels of high, medium, and low to yield up to 60% payload reduction.
Intelligent Caching
Caching is performed to maximize the speed of access to pages for each user session. Cache algorithms are based on standard HTTP caching rules and utilize fast multi-stage look-ups through the transformation process. Novarra’s cache of original content is shared by mobile broadband optimization and content transformation services in order to maximize the pool of cacheable content when both solutions are deployed together.
Maximize Network Efficiency & Manage Service Delivery Costs
Novarra’s mobile broadband optimization solution provides a range of benefits to the mobile operator including:
- Reduces capital expenditures
- Defers the need for new investment
- Provides flexibility in expanding 3G coverage areas
- Increases user satisfaction
- Helps reduce subscriber churn
By reducing the payload required to deliver web content to mobile broadband users, Vision mobile broadband optimization helps extend the life of an operator’s current data infrastructure investment. And the cost of infrastructure investments will decrease the longer they are used.
With Novarra Vision mobile broadband optimization, operators’ existing data infrastructure can support more users at 3G levels. Additionally 3G users falling back to 2.5G are more likely to remain satisfied with network performance. Also, payload reduction and speed improvements provide better support for newer, more complex web pages utilizing the latest web technologies.
Novarra’s Vision solution does not require a client component to be installed on the user’s laptop or wireless device. The Novarra solution can identify individual users and maintain user settings.
Novarra’s VisionTM Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator-grade performance, scalability and availability.
