The Novarra VisionTM advertising & analytics solution addresses many of the industry’s most difficult hurdles so that mobile operators can now monetize off-portal page views, advertisers can deliver rich compelling campaigns and ad networks can have access and information to a broad base of consumers and usage data. The robust solution for ad targeting and delivery, reporting and analytics is based upon Novarra’s core Vision mobile internet and multimedia platform with content and media adaptation capabilities that extend reach to virtually any mobile phone.
Monetize on- and off-portal page views
The Vision platform allows operators to go beyond portal content to offer ad placement on highly personal off-portal page views, greatly expanding the potential sources and value of ad inventory. Configuration options allow for specification where, when and on what sites to insert ads - within navigation frames outside the page content, during load-time interstitials, as pop-ups to maximize click-through and other ad formats — providing mobile users with an original and compelling experience and generating new sources of ad revenue to service providers.
Increase mobile campaign effectiveness
- Advertising effectiveness through relevant and contextual ads based upon clickstream behavior, location information, or other user profile data
- Analytics and reporting enable an understanding of user preferences and behavior as well as results tracking for advertisers and ad networks
Compelling ads to drive results
- Utilizing the capabilities of the Vision video and streaming media platform, mobile ads can be rich, created with Flash and/or developed in various formats including banners, interstitials and start pages, to better engage users without worrying about handset fragmentation issues
- Integration with popular ad serving engines and data sources increases relevance to the consumer
A mobile advertising eco-system solution
As an enabling technology solutions provider, Novarra adds value to business models and advertising technology infrastructure for mobile network operators, ad networks, site publishers and advertisers. The Vision platform powers some of the largest and most strategic mobile internet services around the globe. Its position in the service provider or mobile operator network path provides unique access to a complete view of mobile clickstream behavior and available profile data. Every page view and transaction can be acted upon, tracked and leveraged to execute successful campaigns.
Novarra’s VisionTM Suite of Mobile Internet & Multimedia solutions are the broadest platform available and are built upon a shared architecture with operator grade performance, scalability and availability.
