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Novarra's Portal Platform Launched by U.S. Cellular®
High Speed Portal on Ten Phones
CHICAGO, IL - September 27, 2005 - Novarra announced that U.S. Cellular,
“The Novarra platform is the smart choice to build upon for our easyedge data service,” according to John Cregier, Senior Director of Product Development and Management for U.S. Cellular. “Novarra understood our requirements for providing a highly satisfying experience through a portal and addressed them with a flexible and customizable solution.”
Using open standards, Novarra delivers rich content to new and deployed WAP 2.0 handsets without any required upfront integration for deployed 2G/3G operator infrastructure. nWeb Portal simplifies the creation, management and monetization of Web/WAP content and mobile search, significantly reducing time to market. Operators are easily able to create locally-relevant portals and customize content for demographic and geographic segments in multiple languages. nWeb provides offline content updating, advanced caching and mobile zoom for a seamless user experience. Through integration with BREW and other operator infrastructure, Web/WAP portals can be enriched with BREW Contextual Shopping, location and content push.
“Novarra showcases the openness of the BREW system and the benefits it brings developers,” according to Tom Grieco, Senior Director of BREW Developer Relations for Qualcomm Internet Services. “We are pleased to see additional operator interest in Novarra solutions. With Novarra, operators are able to offer a rich high speed portal plus the full power of the Internet with mobile search across a range of mass-market and high-tier handsets.”
“Portal speed, content flexibility and content fragmentation across handsets are key areas of focus for operators,” according to Bruce Simpson, Chief Operating Officer for Novarra. “A lower total cost of ownership and simplified deployment, along with the flexibility of BREW, enables our customers to quickly enhance their portals and generate data results.”
Novarra’s Engines for Wireless Data™ (EWD) platform includes carrier-grade Wireless Data Servers (WDS) for mobile search, network and content optimization, and Web/WAP portal enrichment through advertising, location, push, and other next-generation capabilities. The EWD platform also includes full browser Wireless Data Clients (WDC) for the breadth of mass-market and high-tier handsets. Novarra’s mobile-specific optimization for navigation and usability includes progressive page display, advanced windowing, SmartSearch™, SmartNav™ and Selective Scrolling™.
QUALCOMM's BREW solution is designed to meet the distinct and varied needs of wireless operators, handset manufacturers, publishers, developers and end users around the world. BREW products and services include: an open, extensible client platform that supports robust system and application software including personalized and branded user interfaces for mass-market devices;
About U.S. Cellular
As of June 30, Chicago-based United States Cellular Corporation (AMEX: USM), the nation’s sixth-largest wireless service carrier, provided service to more than 5.2 million customers in 25 states. With 2004 service revenues of $2.64 billion, U.S. Cellular maintains one of the industry’s highest levels of customer satisfaction by emphasizing customer support, quality network coverage and a comprehensive range of wireless products and services. The company is an active corporate citizen through charitable contributions, award-winning community relations programs and associate volunteer activities. For more information, visit www.uscellular.com.
Novarra, Web+Mobility, nWeb, SmartNav, SmartSearch, Selective Scrolling, Engines for Wireless Data and Powering the Mobile Generation are trademarks of Novarra, Inc. All other trademarks are the property of their respective owners.