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© 2008 Novarra Inc.
Suite 500E   One Pierce Place  Itasca  IL, USA  60143   +1 630 773 0000

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Novarra Extends Partnership with Yahoo!
for Mobile Web Transformation

Chicago, IL USA - September 11, 2008 - Novarra, the Internet Mobility™ company, today announced an extension to their partnership with Yahoo! to provide its Vision™ web solution for Yahoo! oneSearch. Novarra serves millions of transformed pages every day, enabling access to the best of PC Internet content on mobile. As part of the agreement, the companies deployed Novarra’s Vision v7.3 platform that includes customized mobile content handling capabilities.

When consumers click on a Web link from Yahoo!’s oneSearch results, Novarra’s Vision platform transforms the PC content for a fast and optimal mobile experience. Complex Web sites around the globe are automatically optimized for thousands of unique mobile devices.

“Yahoo! is committed to providing the best user experience to consumers on their mobile phones,” said Steve Boom, senior vice president, Connected Life, Yahoo! “Partnering with Novarra provides us with an effective Web transformation solution to render Web content for mobile handsets.”

“We’re pleased that Yahoo! chose Novarra to adapt content with speed and simplicity, which is critical for effective presentation,” said Bruce Simpson, chief operating officer for Novarra. “All our customers have experienced consumer satisfaction and steady growth, enabling operators and Internet brands to generate significant revenues.”

About Novarra Inc.

Novarra, the Internet Mobility company, provides high performance mobile web platforms for operators and content providers to create new internet-based services and revenue streams. Novarra developed the first server-client architecture for web content transformation and network optimization designed for mass-market, high volume mobile consumer deployments. Novarra's open, standards-based platforms deliver a high quality mobile user experience for services like full rich web, search, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 5 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.

Novarra Internet Mobility and Vision are trademarks of Novarra, Inc.

Yahoo! & Yahoo! oneSearch are trademarks and/or registered trademarks of Yahoo! Inc.


Media Contacts:

Europe:
Annie Woodhead Alexis Dalrymple
Hotwire PR
annie.woodhead@hotwirepr.com
+44 (0) 207 608 4664

Alexis Dalrymple Hotwire PR
alexis.dalrymple@hotwirepr.com
+44 (0) 207 608 4685

North America:
Amy Krigman
Topaz Partners
Novarra@topazpartners.com
+1 (781) 404 241