Operator/Handset Customers

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Novarra Vision™ Browser Powers U.S. Cellular's
New Mobile Internet Plan

U.S. Cellular delivering what consumers want and
delivering mobile internet results

CHICAGO, IL - January 21, 2009 - U.S. Cellular has re-launched its innovative open internet service using Novarra’s newest Vision™ Browser. The new mobile internet offering consists of full web access, unlimited data, and email. In addition, customers can also elect pay-as-you-go pricing options with the new Mobile Browser. U.S. Cellular customers access the full breadth of the web with a fast and rich internet experience.  Over the past year, customers of U.S. Cellular open internet services, that are based upon Novarra’s solutions, have more than doubled while page views have more than tripled.

Novarra’s Vision browsing solution provides U.S. Cellular customers with high speed web and multimedia access including advanced usability options such as SmartNav™, Zoom, Snapshot, and Password Manager. The high performance Vision browser is optimized for the specific network, handset and web activity performed. The operator grade Vision server is a central network component for web content transformation, network acceleration, content optimization and device specific customization. The Vision Mobile Dashboard™ offers one click access to commonly visited websites, featured partner content and user personalization.

“Our customers depend upon us to stay connected, and expect a high quality, reliable service.  We are pleased with Novarra’s expertise in delivering this intuitive mobile internet experience,” said Alan D. Ferber, Chief Marketing Officer at U.S. Cellular.

According to Bruce Simpson, Chief Executive Officer at Novarra, U.S. Cellular is an important partner for us because of their focus on customer satisfaction and data ARPU, and they leverage our ability to deliver the single internet.  We work with operators to create mobile internet services that have broad appeal and reach to drive meaningful data revenue.”

The Novarra Vision solution is open, non-proprietary, and standards compliant for seamless interoperability.  Vision platform version 7.5 is the most advanced, scalable mobile internet solution for fast, intuitive web browsing, Flash, and real-time streaming media.  Vision enables consumers around the globe to truly transfer their desktop internet browsing habits to mobile with features and content like PC View, RSS, complex JavaScript, advertising, and operator and handset optimization and personalization.

About Novarra
Novarra, the Internet Mobility Company, provides a high performance mobile internet product suite for operators and content providers to create new web-based services and revenue streams. Novarra’s patented architecture for web content transformation and network optimization is open standards-based and designed for mass-market, high volume mobile consumer deployments. The solution delivers a high quality mobile user experience for services including full rich web, search, premium portals, personalization, video and advertising as well as support for mobile sites. Global, commercial deployments over 7 years on both 2.5G and 3G networks have proven consumer satisfaction, uptake and increased data services revenues.

Media Contacts:
North America:
Amy Krigman / Greg Venne
Topaz Partners

+1 (781) 404 2400

Annette Leash / Alexis Dalrymple
Hotwire PR

+44 (0) 20 7608 2500