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Turkcell Launches With Novarra
to Drive Internet Penetration in Turkey
Turkey’s leading mobile communications provider taps
consumer demand for ‘anytime’ internet access
February 12, 2008, CHICAGO,IL, USA - Novarra the internet mobility company, announces that Turkcell has integrated a new ‘open internet’ offering to their portal service using Novarra’s VisionTM platform for next-generation mobile internet and multi-media services. The application will be immediately available to more than 20 million Turkcell customers. Through the Vision platform, Turkcell customers will be able to access the breadth of the internet with a rich mobile user experience, without requiring any change to their existing handsets.
Turkcell’s new service is built upon Vision platform Version 7.0 that provides operators and content providers the most comprehensive support for internet technology, mobile handsets and mobile browsers. With five years of global commercial deployments, the Vision multi-media platform delivers performance, scalability and reliability required for mass-market everyday services.
Cenk Serdar, Chief Officer - Value Added Services, Turkcell commented: “This service is our strategic initiative to deliver popular and personally-relevant internet applications ‘anytime, anywhere’ to our customers.” He continued, “Novarra brings experience and quality critical to achieving our goals for consumer uptake and ARPU growth.
“There is strong revenue growth across our all our customers due to steady consumer uptake and increasing usage per user,” said Jayanthi Rangarajan, president and CEO of Novarra. She added, “With eight years of focus on mobile internet platforms, our product quality and roadmaps meet the needs of operators and internet businesses deploying robust mobile consumer offerings.”
