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Turkcell Enjoys Continued Success with Novarra
Solution offers consumers choice and rich mobile internet experience, increases data usage
Barcelona, Spain — February 16, 2009 - Turkcell, the largest mobile operator in Turkey and the one of the top three in Europe with over 37 million subscribers as of December 31, 2008, has expanded its capacity with Novarra to offer full rich internet access across its entire portfolio of handsets. Available for more than a year, the service continues to deliver substantial growth in subscribers and data usage. Utilizing the powerful analytics and reporting systems within Novarra’s VisionTM mobile internet platform, Turkcell was able to understand customer usage trends and behaviors to enhance the service.
Novarra’s VisionTM platform for mobile internet and multimedia is integrated with Turkcell’s mobile portal to provide customers with high speed web access to sites of their choice and includes advanced usability options such as SmartNavTM and Snapshot view. The operator grade Vision server is an integral network component for web content transformation, network acceleration, content optimization and device specific customization. Novarra’s Mobile DashboardTM includes one-click links to popular sites, webmail and search.
“The service continues to attract new users, drive data usage for existing customers and satisfy our customers,” comments Burak Ertas, Division Head, Consumer Value Added Services. “Our decision to expand our relationship with Novarra was based upon their ability to deliver quality results, a great user experience, and platform scalability to meet growing demand for the service.”
“Turkcell’s success demonstrates that consumers appreciate choice and a quality mobile internet experience, regardless of handset, network or geography,” comments Ian McWilliams, European Managing Director for Novarra. “Turkcell has worked closely with Novarra to continuously enhance the service to grow the revenue stream. The results have exceeded expectations.”
