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Tata Indicom Launches Full Mobile Internet with Novarra
BREW Operator Creates India’s First Full Mobile Internet Service
Chicago, USA (December 11, 2007) - Novarra, the leader in mobile web gateway platforms and services, today announced that its VisionTM platform is powering Tata Indicom’s market-leading full mobile internet service.
The service is available on popular mass-market handsets such as the Motorola RAZR and the Samsung Explore.
Tata Indicom customers can use these handsets to access any website, including popular destinations like shaadi, rediff and crickinfo-anytime, anywhere. With Novarra’s Vision server, complex websites are transformed to deliver pages fast and in a user-friendly manner over Tata Indicom’s state-of-the-art CDMA 1X mobile network. With Novarra’s Vision micro-client version 5.0 for BREW on these handsets, Tata Indicom customers gain additional speed and an easy, intuitive mobile web experience.
The ground-breaking service is offered at prices ranging from Rs 10 per day to Rs 99 per month, with unlimited data usage. Tata Teleservices, one of India’s fastest-growing telecoms service providers, is now actively extending the service to many of its 20 million customers, with a larger base of enabled handsets.
The Vision platform is designed ground up to deliver the web to mass-market handsets on mobile networks. Websites are automatically transformed to be visually and functionally optimized for each handset type. The payload on the mobile network is reduced by up to 90% due to the innovative Vision server architecture. The suite of Vision micro-clients are designed for optimum performance on each device type, and provide advanced usability features such as zoom, history and content prioritization. The service includes Novarra’s Mobile DashboardTM, which enables consumers to get instant ‘one-click’ access to popular websites, as well as e-mail and search functions.
“We are pleased that Tata Indicom recognizes that the internet is a critical daily-use application, for all ages and walks of life. Removing the handicap of requiring a computer and a cable is a key step forward for consumers and the mobile industry,” Bruce Simpson, Novarra’s chief operating officer, said. “Novarra’s server and micro-client solutions have been designed to give consumers a fast and rich mobile experience on any mobile phone. The Vision platforms provide robustness and scalability for large-scale deployments.”
Pankaj Sethi, president, value added services, Tata Teleservices Ltd., said: “Marrying the powerful value of the internet with the ubiquity and personal access of the mobile phone holds tremendous value for us. Our mobile internet strategy is underpinned on the principles of innovation, affordability and flexibility. With Novarra, we are able to meet these objectives and bring to our consumers a valuable service with high quality, optimally leveraging the better data capability of the CDMA platform.”
“Qualcomm is pleased to collaborate with Novarra, which is leveraging our Qualcomm Single Chip QSC 6020 product to bring full Internet access to affordable phones in emerging markets,” said Dr. Rajamani Ganesh, senior director of business development, Qualcomm India. “By providing user-friendly access to any website from a mobile phone, Novarra and Tata Indicom are addressing the information connectivity needs of Indian consumers.”
Novarra’s Vision server is the industry’s first platform with dynamic support for industry WAP/HTML browsers, as well as high performance HTML micro-clients (Java, BREW and C++)-which boost consumer usability and performance. The proven, carrier-grade platform for next-generation content and services delivers the benefits of content adaptation, content reduction, acceleration, optimization, filtering and services definition on a single platform. Built upon open standards, with support for portals and advertising, the Vision server fits seamlessly with portal content, network and billing infrastructure. Novarra’s full browsers and micro-clients provide industry leading performance and mobile usability across open-OS handsets.
