Novarra Partners Enjoy Boom in Mobile Internet Users, Data, and Video Consumption
Global usage stats from the world’s largest deployments reveal growth patterns and shifts in consumer web browsing behavior
Download the Full Report (PDF)
San Diego, CA, USA - October 7, 2009 - Novarra, the Internet MobilityTM Company, has announced the results of its latest Mobile Internet Experience Update, providing a broad overview of how consumers use the internet via mobile phones.
Based on Novarra’s global network of VisionTM mobile browser and mobile internet platform deployments with leading operators and service providers, the report tracks growth, trends, and offers insights into consumer behavior for web services on mobile. Novarra’s mobile internet service reaches two out of three mobile phone users in the US and one billion globally.
The latest findings in the Mobile Internet Experience Update include:
- Mobile internet user population on track to more than double in 2009
- A surge in mobile internet use by all demographics
- 1H’09 growth in the business pro segment of over 100% in users and 80% in data per user
- Substantial page view growth across websites with one popular site growing 3500%
- An increase of 74% in streamed mobile videos
- Significant growth in mobile web 2.0 activity, especially social networking
- Surprising news about what mobile devices drive web usage
See the full report at www.novarra.com
“Mobile internet is becoming a mainstream activity,” said Scott Cotter, Sr. Director, Marketing, Novarra. “The marked increase in users, data consumption and rich content demonstrate that consumers are rapidly transferring their web habits from the desktop to mobile. The Vision platform enables operators, handset manufacturers and internet brands to deliver a fast, full, rich internet experience including streaming video, Flash, widgets and user-generated content across all phones, without overwhelming wireless networks.”
