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Novarra Extends Partnership with Yahoo!
for Mobile Web Transformation
Chicago, IL USA - September 11, 2008 - Novarra, the Internet MobilityTM company, today announced an extension to their partnership with Yahoo! to provide its VisionTM web solution for Yahoo! oneSearch. Novarra serves millions of transformed pages every day, enabling access to the best of PC Internet content on mobile. As part of the agreement, the companies deployed Novarra’s Vision v7.3 platform that includes customized mobile content handling capabilities.
When consumers click on a Web link from Yahoo!’s oneSearch results, Novarra’s Vision platform transforms the PC content for a fast and optimal mobile experience. Complex Web sites around the globe are automatically optimized for thousands of unique mobile devices.
“Yahoo! is committed to providing the best user experience to consumers on their mobile phones,” said Steve Boom, senior vice president, Connected Life, Yahoo! “Partnering with Novarra provides us with an effective Web transformation solution to render Web content for mobile handsets.”
“We’re pleased that Yahoo! chose Novarra to adapt content with speed and simplicity, which is critical for effective presentation,” said Bruce Simpson, chief operating officer for Novarra. “All our customers have experienced consumer satisfaction and steady growth, enabling operators and Internet brands to generate significant revenues.”
