Novarra Advances BREW® Browsing Solution For Next-Gen Mobile Search and Portals
CHICAGO, IL - June 2, 2005 - Novarra today announced version 3.0 of the nWebTM Browser developed for QUALCOMM’s BREW solution and the availability of nWeb Portal version 2.0 for advanced Web/WAP content delivery and management across high-tier and mass-market handsets. nWeb Portal enables BREW operators to create, manage and monetize next-generation Web or WAP portals and mobile search. Through integration with BREW and other operator infrastructure, portals are enriched with location and advertising for Web/WAP content which further enhances the BREW browsing experience. Novarra will be demonstrating its BREW data solutions at Booth #76 at the BREW 2005 Conference, being held June 1-3 in San Diego.
With nWeb Portal, BREW operators can simplify and accelerate next-generation
Web/WAP portals and full mobile search with advanced personalization, configurable intelligent advertising, and cross-sales of downloadable content, to create new revenue- generating wireless Web services. Visually rich, context-driven, and easily navigable mobile content with minimal clicks, is automatically created and delivered to both new and already deployed WAP 2.0 enabled handsets that have browsers from select third-parties, as well as Novarra’s nWeb Browser for BREW. Automatic Content AdaptationTM enables the portal to be customized in real-time with richness and features for the full range of high-tier to mass-market BREW handsets. SmartSearchTM and SmartNavTM enable advanced portal and Web navigation based upon personalization, user behavior, and content.
“Our goal is to provide an open standards-based solution that can seamlessly interoperate with current BREW operator infrastructure and handsets,” said Bruce Simpson, chief operating officer for Novarra. “Our turnkey and customizable solution is designed to have low initial cost and be economical over the long run to allow operators to offer a breadth of new services moving forward.”
“We are pleased that Novarra is aggressively advancing its wireless Web offerings for the BREW solution to enhance the end user experience,” said Tom Grieco, senior director of BREW Developer Relations for QUALCOMM Internet Services. “Companies like Novarra are fulfilling the needs of BREW operators by leveraging the BREW solution to bring highly developed mobile content services for consumers to market.”
For BREW operators, Novarra’s Engines for Wireless DataTM platform includes server-based and pure client solutions, carrier-grade servers for mobile search, network and Web content optimization to wireless handsets, and Web/WAP portal enrichment through advertising, location, push, and other next-generation capabilities. Novarra’s mobile-specific optimization techniques include progressive display, advanced windowing, SmartSearchTM, SmartNavTM and Selective ScrollingTM to intelligently improve awkward presentation on small screen displays.



