If Novarra’s recent Mobile Internet Experience Update and Major League Baseball World Series mobile web usage statistics are not enough to convince us that we have reached a tipping point for consumer adoption of mobile web, these stats surely will.

Consider the dramatic results from the UK’s dance competition television show “X Factor”.  On days when eliminations were announced, traffic to the show’s web site and other fan sites via mobile skyrocketed.  Blue days are “off days” while read are days that correspond to shows and elimiations when users flocked to web sites with their mobile to get updates, read news and share thoughts about the contestants.  More…

In the US, retailer web site traffic also surged on Black Friday, the traditional kick off for holiday season sales.  More…

Clearly, consumers are transferring web and media habits to mobile.  The tipping point has arrived for our industry.

Tags: mobile internet, usage statistics